At CORE Innovations, we don’t just build products; we engineer solutions for the elements. We are thrilled to announce a milestone that marks a new chapter in our journey: CORE-ICE is officially the Title Sponsor of the 2026 North Metro Ice Show, presented by Thorne Bros Custom Rod and Tackle.
This partnership represents more than just a name on a banner. It is a fusion of two brands dedicated to the hardcore ice fishing community. As the first ice show of the season in Minnesota, the CORE-ICE North Metro Ice Show is where the season begins, and where the “See First, Buy First” mentality sets the tone for the winter.
A Leader in the Frozen Frontier
For CORE Innovations, taking the lead at this prestigious event is a homecoming. Our CORE-ICE line was born from a passion for the cold and a demand for better equipment. In a space where safety and shelter are not just luxuries but necessities, being a leader means providing peace of mind when the mercury drops.
“Being the Title Sponsor of the North Metro Ice Show is a proud moment for our engineering team,” says Kyle Bjorkman, Founder and Engineer. “We’ve spent years perfecting the balance between weight and strength. To be in a position where we can influence the industry and showcase our tech to the thousands of anglers who rely on us for safety in the harshest conditions is exactly why I started this company. We don’t just follow standards; we create them.”
Why CORE-ICE Stands Alone
In a competitive market, CORE-ICE remains unique by utilizing elite engineering and lean manufacturing. Our trailers are designed to be the strongest, lightest, and most technologically advanced outdoor products available.
While others settle for traditional builds, CORE-ICE leverages high-performance materials that provide:
- Maximum Thermal Efficiency: Keeping you warmer with less energy.
- Unmatched Towability: Lightweight designs that don’t sacrifice structural integrity.
- Versatility: Seamlessly transitioning from a professional-grade ice cabin to a high-end RV or utility solution.
A Vision for the Future
This sponsorship allows us to enhance the show experience for every attendee. From promoting the event across new marketing channels to supporting the “Ice Fishing Village”—where anglers can walk through eight unique house options—CORE-ICE is committed to growing the sport we love.
Jeffrey Reinhart, CEO of CORE Innovations, sees this as a pivotal move for the brand’s trajectory. “CORE Innovations has always been driven to be an industry leader. By taking the Title Sponsorship of the North Metro Ice Show, we are aligning ourselves with the most passionate anglers in the world. We aren’t just selling trailers; we are fostering a community that values innovation and quality above all else.”
Join Us at the Ice Fishing Village
The 2026 show is shaping up to be the best yet, featuring:
- The Ice Fishing Village: A dedicated space in the West Field to experience the latest in comfort and innovation.
- Live Broadcasts: Saturday morning LIVE remote with BOB FM.
- The Coors Light Beverage Garden: Located right in the heart of the Village—the perfect spot to grab a drink and talk shop about your next rig.
- Accessibility: FREE parking, one-level shopping, and family-oriented pricing (Children 5 and under are free!).
Don’t Wait for the Deep Freeze: The “First On Ice” Campaign
To celebrate this announcement, we are encouraging all anglers to take advantage of our First On Ice campaign. Why wait for the mid-winter rush? Secure your CORE-ICE trailer now and ensure you are the first one out when the lakes lock up.
Whether you are a professional guide or a weekend warrior, CORE-ICE offers the shelter and safety you need to conquer the Minnesota winter.
See you at the CORE-ICE North Metro Ice Show!